Logo Usage

Identity Guidelines

It’s sometimes easy to forget that every communication that bears the University name has a significant influence on the Howard brand – no matter how monotonous or inconspicuous.

Unit Signatures

Unit signatures consist of the primary University logo with the unit’s name to the right of the symbol.

The purpose of unit signatures is to present a unified, consistent image for the University, while recognizing the individuality of each unit. They were created for use on internal and external communications pieces specific to each unit. Each official unit signature is a registered trademark and may not be altered.

The College of Fine Arts logo is the primary means by which we are recognized and should appear on all official school communications. The logo has been specifically drawn and spaced. It should never be redrawn, re-arranged, stretched or manipulated in any way.

To obtain the college's logo, please email a detailed request to finearts@howard.edu.

Logo Dos and Don’ts

The Howard logo should not be modified, altered or corrupted in any manner.

Do brand your communications materials.

Using Howard’s graphic identifiers facilitates an immediate association with the University and strengthens your product.

Don’t forget to brand.

Omitting Howard’s graphic identifiers from your communications materials will make others second-guess their authenticity.

Do use Howard’s graphic identifiers “as is.”

The more consistently these official markers are used, the more recognizable they will become—which is good for the Howard brand.

Don’t alter Howard’s graphic identifiers.

Tweaking the Howard image—even a little—only dilutes the overall brand. It is natural to become bored with the brand when you’re using it over and over again. But remember that you’re not branding just for you—you’re branding so that those who are less familiar with Howard will immediately know and trust its communications.

Do assess your communications annually to ensure branding compliance.

There may be things you could improve with every communication, like photography style or secondary logos. Also, take the opportunity to review editorial and marketing considerations so that you’re delivering what your audience wants.

Don’t view branding compliance as a hindrance.

Instead, think of it as a practical way to promote Howard’s image while drawing on its reputation.

For more information, visit the Office of University Communications website.