College of Fine Arts Brand

Branding is a marketing cornerstone, critical to the success of any organization.

Effective branding captures the essence of an organization and consistently conveys it in a meaningful, and memorable manner that resonates with a variety of audiences. Successful branding is enduring and timeless. It relies upon fundamental raw materials, such as trade color, font use and graphic design; but it transcends those building blocks to evoke personal – and occasionally, emotional – attachments to something or someone. Branding is both an art and a science.

The Howard University brand is deeply rooted in its important mission, outstanding track record and undeniable reputation in the higher education landscape. Given this strong foundation, Howard University will leverage its heritage and embrace the vision and evolving priorities for the future yet to come. Our ability to fulfill this mission depends on our ability to speak with one voice that is proud, unapologetic and uniquely Howard.

A strong, consistent brand results in positive associations, more participation and greater institutional success. On the other hand, when an organization promotes itself with an array of identities — visual or psychological — it fractures and diffuses its power, confusing audiences and failing to reach its full potential. 

THE HOWARD UNIVERSITY BRAND

Howard University has a strong national and international identity, the result of more than 150+ years of intentional efforts and unintentional factors — accomplishment, association, traditional and cutting-edge academic programs, athletic success, and being defined by adversarial rivals. 

The Chadwick A. Boseman College of Fine Arts should always work to leverage the power of the Howard brand in all of our external communications. We are stronger because of our association with the Howard University brand.

Value Proposition

We are the cultural center of Howard University—an academic, collaborative, space and home for artists, performers, designers, administrators, scholars, educators, makers, storytellers and creatives ready to change the world.

We believe in cultivating creativity in our community by nurturing and supporting the creation of new work and knowledge. With a strong focus on collaboration innovation and scholarly activity, our students pursue to master their craft every day and build skills, while learning the context and history of their discipline.

We believe in the power of the arts as a pathway for nurturing the whole human. And for those who are called to create and to change the world, their journeys start at the Chadwick A. Boseman College of Fine Arts at Howard University.

Explore the Brand

Additional Resources

Learn more about the Howard University brand through the Office of University Communications at Creative, Branding, Multimedia.

Download the Web and Digital Style Guide for more information on stylized branding.

Questions?

For questions related to the College of Fine Arts brand, wordmark usage, messaging or other questions, please contact: 

Denise Saunders Thompson, Assistant Dean of Administration
Chadwick A. Boseman College of Fine Arts
denise.s.thompson@howard.edu
(202) 806-7040
 

Dominique Douglas, Director of Operations and Events
Chadwick A. Boseman College of Fine Arts
dominique.douglas1@howard.edu
(202) 806-7040